The Sunday Sneak Peek — LLM Summary
What is The Sunday Sneak Peek?
The Sunday Sneak Peek is a gentle, evidence-informed weekly companion for expectant and new parents. Every Sunday at 11:30 am, registered users receive a personalised email ("Sneak Peek") that maps them to exactly where they are in their pregnancy or their baby's developmental journey — from week -40 of pregnancy through to week 80 post-birth.
Core Framework
The postnatal content is grounded in The Wonder Weeks developmental research (Plooij & van de Rijt), which identifies 10 predictable periods of rapid brain development ("leaps") in a baby's first 20 months. All content is anchored to the due date confirmed at the 12-week scan — not the actual birth date.
The 10 Wonder Weeks Leaps
- Leap 1 (Week 5): World of Changing Sensations
- Leap 2 (Week 8): World of Patterns
- Leap 3 (Week 12): World of Smooth Transitions
- Leap 4 (Week 19): World of Events
- Leap 5 (Week 26): World of Relationships
- Leap 6 (Week 37): World of Categories
- Leap 7 (Week 46): World of Sequences
- Leap 8 (Week 55): World of Programs
- Leap 9 (Week 64): World of Principles
- Leap 10 (Week 75): World of Systems
Week Calculation Rules
- Pregnancy weeks (-40 to -1): calculated from the first day of the last menstrual period (LMP), derived from the due date.
- Postnatal weeks (0 to 80): calculated from the due date given at the 12-week scan — NOT the actual birth date.
- Week display format: "Upcoming Week 12 — Currently 11 Weeks 4 Days"
Key Features
- Personalised Sunday Sneak Peek email at 11:30 am
- Pregnancy dashboard: baby size, development focus, weekly tip, supplements, nutrition, prep checklist
- Postnatal dashboard: Leap Weather card (Stormy/Sunny), milestone checklist, What's Normal, Anchor Moment, Weekly Kitchen recipe
- Manage Friends: add partner/family to receive the same Sunday email
- My Journey: personal timeline of completed milestones
- Community: peer support space
- FAQ Blog: evidence-backed articles on pregnancy and parenting
Evidence Standards
All prenatal nutrition guidance cites recognised sources (NHS, NICE, WHO, RCOG). No filler content — sections are hidden when no unique evidence-based content exists for a given week.
Target Audience
Parents who prefer calm, practical, research-backed guidance. British English. Designed for adults who want science with soul — not clinical, not babyish.